About Us >

Steve Cram MBE

Steve Cram MBE is the Chairman of Northumberland Sport.

Steve is one of the world's most successful middle distance athletes of all time and since retiring he has become one of the BBC's most respected Presenters/Commentators. In a career spanning over three decades since appearing as a 17 year old at the Commonwealth Games in 1978.  Steve's many achievements include six Gold medals at the Commonwealth Games and the European and World Championships.

COCO (Comrades of Children Overseas)

Steve is also the co-founder of the children's charity COCO who endeavour to break down barriers to children's education and health worldwide as well as helping to reduce infant mortality in developing countries. The charity concentrates on educational projects that aim to improve the life chances of children who would otherwise have a grim future ahead of them. Undoubtedly, Steve's high profile involvement has meant COCO has found support from all over the world and helped raise in excess of 400,000 since 1998, funding projects in Bosnia, Romania and South Africa to name but a few.

CRAMtags

Steve's brother, Kevin, tragically fell and died whilst out running in 2001. Like most runners he was not carrying any ID. His identification was consequently delayed by several days adding to the distress of the incident. Dedicated to the memory of Kevin, CRAMtags are small, lightweight identity tags which lace easily and securely into your running shoe. CRAMtags are produced exclusively for COCO by Reebok: just write your contact and any medical details on the back of your CRAMtag and then lace into your shoe.CRAMtags are ideal for runners, walkers, cyclists, people of all ages from small children to the elderly, basically anyone with an outdoor lifestyle or who just wants to take care of themselves.

For further details and ways to purchase a CRAMtag please visit the COCO website.