Active Digital

30th April 2019

The world is in the midst of a new industrial revolution, fuelled by the power of digital technology, data and the rapid innovation it can bring. This is transforming many industries, but the sport and physical activity sector is in danger of getting left behind.

Digital, which includes open data and digital innovation, has enormous potential to grow the sport and physical activity sector by creating more opportunities for the 16.8 million people who aren’t currently active (Active Lives Adult Survey, April 2019).  

However, we need to work collaboratively, drawing support from across the sport and physical activity sector, and through new collaborations with best-in-class partners from across sectors, in order to fully realise the opportunity that open data and digital innovation provides.  

It’s important that we all play our part in maintaining momentum for this agenda. No one individual or organisation can achieve this ambition on their own. So, over the coming 12 months, we’re committed to working alongside you to understand the opportunities you wish to realise, the challenges that lay ahead, to celebrate success and to share learnings.

Sport England, in collaboration with the Department for Digital, Culture, Media and Sport, is seeking individuals to pledge their support to the shared ambition of using the power of data and digital innovation to increase the number of people who are regularly active, in order to drive improved, cross-government, societal outcomes.

The Pledge

By signing up to the pledge and committing to deliver a set of actions, we’ll be able to start to demonstrate the role and value that data and innovation can play in getting more people active. Visit the Sport England website to sign up to the pledge.

Back to listing