Everyday Sport
Everyday Sport was launched in 2004 and tested in the North East of England. The campaign is designed to encourage people to get active and show that it can be fun and easy to fit activity into our busy lives.
Everyday Sport aims to increase awareness levels of the importance and benefits of physical activity and, ultimately, to increase participation levels in physical activity and sport.
From walking the dog or simply taking the stairs instead of the lift to a kickabout in the park with your family or team, Everyday Sport can be easy and fun for everyone.
10 Everyday Sport Facts
- It only takes 30 Everyday Sport minutes, five days a week, to dramatically improve your health and happiness
- Everyday Sport has the backing of a number of politicians and celebrities including Culture Secretary Tessa Jowell, Sports Minister Richard Caborn, Rio Ferdinand, Jonny Wilkinson, Nell McAndrew and Darren Campbell
- Climbing 3,407m of stairs is the equivalent of completing the three peaks challenge
- Not moving around enough increases your risk of colon and breast cancer. Inactivity has also been linked to cancers of the womb, lung and prostate. The good news is that being very active can probably halve your risk of colon cancer.
- Getting off the bus a stop early twice a day could count for half your recommended daily exercise
- Regular cycling can give you a fitness level of a person ten years younger
- The recommended amount of daily activity for a healthy lifestyle equates to just two per cent of your day
- There are 34,100 obesity-related deaths in England every year that is the equivalent of a full-house at Middlesbrough Football Club's Riverside Stadium or the population of a small town
- Around two-thirds of the population of England are overweight or obese and obesity has grown by almost 400 per cent in the last 25 years. Currently 65% of women and 55% of men are overweight or obese
- You can build your own Everyday Sport diary.
