Change for Life
If we carry on as we are, 90 percent of today’s children could be overweight or obese by 2050. We all need to address the rise in obesity for the sake of the future health of our children.
Change4Life – Eat Well, Move More, Live Longer
Change4Life is a society-wide movement that aims to prevent people from becoming overweight by encouraging them to eat better and move more. The Change4Life advertising campaign begins on Saturday 3 January 2009 – on TV, in the press, on billboards and online. In this initial stage, we are targeting young families.
What does Change4Life do for you?
The Change4Life advertising campaign will make the subject of weight and physical activity a hot topic and will urge us to make changes to our diet and levels of activity. The campaign talks about ‘fat in the body’ rather than ‘fat bodies’ and makes clear the link between fat and preventable illnesses. It also pins the blame on modern life, which affects all of us, rather than pointing the finger at parents. Free Change4Life materials are now available for you to order or download to use to support the movement - follow the links at the top right hand side of this page.
For further information about how sport and physical activity can help improve your health please click here. For more information or to register with Change4Life, please visit the Change4Life website.
