Promoting Sport Toolkit

Cyclists smiling

Sport England has created a free and easy-to use Promoting Sport Toolkit designed to help clubs, sports development officers and volunteers promote their sport or activities.

The toolkit is designed to help anyone working in sport – paid or unpaid - produce high quality campaigns and marketing material such as posters, leaflets and flyers that can be used to promote sport.

The Toolkit includes:

  • Over 500 community sport photos
  • Guides on how to use different promotional techniques including direct mail, press, advertising, and events
  • Advice on how to target specific audiences
  • A calendar of sporting events and campaigns throughout the year

Early feedback has been overwhelmingly positive with 70% of users describing the Toolkit as good or great.

Remember, the Promoting Sport Toolkit is a completely free resource.

Visit the Promoting Sport Toolkit online.

In association with

Northumberland Sport